Apple TV+
An elite brand needed consistent, premium content to elevate their social and maintain their prestige image. From influencer marketing to large award-winning activations, I've helped shape the perception of the streamer across the world.
The Problem:
In a competitive environment, Apple TV+ had to distinguish itself as the premium choice offering award-winning content across multiple genres.
Year:
2021-2024
My Role:
Associate Creative Director / Copywriter
I've touched a multitude of titles on the platform in varying capacities:
Shrinking
Silo
Ted Lasso
The Changeling
Napoleon
Slow Horses
Loot
Bad Monkey
Before
Platonic
The Problem With Jon Stewart
High Desert
Servant
Tehran
The Snoopy Show
Peanuts Holiday Collection
My work encompasses editorial support across social platforms creating original content + copywriting.
For select projects, I work with influencers to make bespoke creative to bolster brand awareness.
A few recent partnerships can be seen below:
https://www.tiktok.com/@juliansewell/video/7437200933198613778
https://www.tiktok.com/@jiggysawgirl/video/7440193905569615135
https://www.tiktok.com/@creeptime/video/7434659063780265262
Additionally, I've pitched and written original scripts and ideas for talent alongside showrunners. Most recently for Shrinking:
https://www.instagram.com/p/DC7EXAexXdX/